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ABOUT
US
HISBE stands for How It Should Be.
We’re not a health food shop. We’re not an exclusively
vegan or vegetarian food shop. We’re a regular
supermarket – operating how it should be. And we want to
transform the food industry by challenging the way big
supermarkets do business.
We won’t bombard you with
hundreds of products all owned by a handful of giant
corporations. Call us rebellious, but how many versions
of the same cornflake, porridge oat, loo roll and baked
bean do we need? It’s all profit, popcorn and
propaganda.
Instead, we offer a range of
everyday groceries thoughtfully sourced from small,
local producers and brands that trade responsibly,
fairly and sustainably.
For you, this means healthier
and more ethical options. Our suppliers get a fair price
for quality products. And we can show the big
supermarkets How It Should Be.
So if you care about where
your food comes from, then shop with us. Vote with your
cash. And let’s become a force for good in food and
farming. |
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LET’S
IGNITE A
REVOLUTION
Buck convention, break
the mould, reinvent, challenge, transform, make
good
FOOD normal, affordable, accessible, source
LOCAL,
SEASONAL,
ETHICAL, sustainable, don’t
WASTE it, eat it, support independents, real
producers, pay fairly, price fairly, be
transparent, less hype, more truth, value our
PEOPLE and respect customers, farmers,
suppliers,
ANIMALS and the
PLANET, champion
quality, health, provenance and service, create
a real food community and put happiness before
profits. Together we will transform the food
industry. So eat your greens, smile at strangers
and know this to be true: being a fully
conscious shopper will make you popular,
desirable and very attractive.
how it should be
Written at our kitchen
table next to the soap box
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